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I’m Route 29—a creative engine that’s been helping clients build, evolve, and sustain their brands for 25 years. Fueled with a passion for great ideas and causes—I always take the high road, avoid shortcuts, and follow a compass pointed toward truth and authenticity with every project I take on. Cool? Then get in.

Route 29 Creative Work
Fat Badger Bakery Vegan Cookies Branding Advertising Photography
Visit Alexandria Tourism Destination Advertising Photography Video
River Valley Waldorf School Branding Advertising Photography Video
PMA Craft Show Advertising Non-profit
Prime Wellness of Pennsylvania Marijuana Illustration
Missing Mountain Brewing Co. Beer can Illustration
Route 29 Creative Clients
Philadelphia Museum of Art Contemporary Craft Show. Non-profit Advertising.
Visit Alexandria. Tourism Advertising.
Friends of the Wissahickon. Non-profit Advertising.
Missing Mountain Brewing Company. Beer Label Design.
Prime Wellness of Pennsylvania. Medical Marijuana Branding
River Valley Waldorf School. Education Advertising.
Kira Willey. Mindfullness Branding. Recording Artist.
Fat Badger Bakery. Package design & branding. Vegan foods.
Choir & Co. Team Building.
Fisher Zucker. Franchise Law.
Works In Stone. Contractor Branding.
Dalla Terra. Retail Branding.

Whaddya need?

I can produce almost anything.   

Shoot me a message and I’ll get 

back to you within 24 hours.       

Route 29 is the moniker for Kristian Summerer. He graduated with a degree in graphic design from Philadelphia College of Textiles and Science (1995-1999); got schooled in advertising at Red Tettemer (1999-2007); and co-founded Machinery, a Philadelphia-based strategic and creative boutique (2007-2018). When he’s not servicing his clients he could be found behind his camera, in the kitchen, or hanging with his kids.